From clothes, shoes and weight loss supplements to skincare, hair care and fast food, reality TV star Kim Kardashian, 30, has taken celebrity endorsements to a whole new level, and now she smells Gold with the launch of her new fragrance of the same name, reports People.
Following up the successful launch of her signature perfume in 2009, Kardashian is promoting her newest perfume Gold at malls across America.
The star recalled that when her father went away on business trips, he always returned with a gift of perfume for her. “I hated when he bought perfume for his girlfriends, but loved it when he bought me a glamorous bottle of his favorite scent of gardenia. So when I was developing ‘Gold,’ I thought of him and other happy times in my childhood.”
At the perfume launch at Macy’s in the Aventura Mall outside of Miami, Kardashian told the group: “To me, summer is sexy, beachy and glamorous with thoughts turning to romantic evenings. I wanted something powerful yet not too sweet. I got stressed out while developing the scent because I wanted it to be just perfect.”
The fragrance combines top notes of Italian bergamot and grapefruit with a hint of spicy pink peppercorn, along with a floral heart of jasmine, delicate rose and golden resins of amber and creamy benzoin. Musk provides the trailing base note.
“I am very hands on with my fragrances,” she explained her choice of packaging design. “I really didn’t want a square bottle of any type. I am curvy and think my fragrance should represent me. So I picked a sleek round vessel in gold with ebony accents.”