Actress Kristen Bell, 30, has signed on as brand ambassador for Neutrogena, representing their new skin care line Neutrogena Naturals , reports Coco Perez.
Details of the new ad campaign are scarce and a release date has yet to be announced, but rumours suggest that the actress has already shot print, online and TV ads, earning around $500,000 for the campaign.
"She’s got an all-American look that is very relatable for a lot of women. She is a great fit for the brand," a source revealed to E! Online.
Neutrogena Naturals is a new line of organic skin care cleansing products, and includes a face and body bar, facial cleanser, makeup remover, purifying pore scrub, and a lip balm.
Bell rose to fame in 2004 as the title character of the cult hit Veronica Mars, earning positive reviews for her portrayal of the teen detective.
She currently provides the voice of the eponymous blogger on the CW’s Gossip Girl and stars as Nikki in the movie-musical Burlesque, co-starring Cher and Cristina Aguilera. She also has an undisclosed role in the upcoming Scream 4, due out in April.
Signing on with Neutrogena, she joins several other Hollywood stars who have represented the brand, including Jennifer Garner, Vanessa Hudgens, Mandy Moore, and Hayden Panettiere, whom she previously starred alongside in Heroes.