The brand Lacoste celebrates its 75th year by launching Lacoste Essential, a limited edition fragrance created by designer Denis Boudard from the QSLD New World agency, reports Basenotes.net.
Boudard explained his desire to emanate Rene Lacoste’s concept of "elegance in sports," while staying true to the brand’s look and uniqueness. The designer explains that instead of having the green printed crocodile, the bottle is designed with silver, but the crocodile is still there to keep with tradition. The limited edition fragrance will have a "75th" logo on the cap to celebrate the brand’s birthday.
Lacoste’s Essential 75th Anniversary is now on sale in France, Germany, Italy, Spain, Russia, and the United States. The fragrance can be found at selected boutiques, including Bloomingdale’s and Macy’s.