As they do each year, the cosmetics company is putting out an ad campaign to raise funds for AIDS research, reports Vogue.
For each Viva Glam campaign, the brand calls upon different celebrities to pose, including Fergie, Pink, Eve and Dita Von Teese. For 2010, the chosen stars are Lady Gaga and Cindy Lauper, who will promote M·A·C lipsticks, and the proceeds will go to the M·A·C AIDS Fund.
The first official photos for the new advertisement have been unveiled online, where we can see Lady Gaga applying lipstick on Lauper’s lips.