On June 10 at the Grand Palais in Paris, Lancôme presented their latest perfume, Magnifique, along with their new spokesmodel, actress Anne Hathaway, reported Basenotes.net.
The fragrance and the advertising campaign will both be launched in August. Magnifique was created by Olivier Cresp and Jacques Cavallier. Additional information about the scent will be revealed before the official launch.