American designer Vera Wang recently unveiled the advertising campaign for her newest fragrance Lovestruck, featuring Gossip Girl and Country Strong star Leighton Meester, reports Coco Perez.
Last November, the wedding dress designer chose Meester as the face of the new fragrance, which will launch June 5 in the U.K. and in August in the U.S.
Wang explained she had chosen Meester because her “beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance.”
In addition to the fragrance, the designer is also busily preparing to launch a range of cosmetics and beauty products for Kohl’s retail stores in 2012.
The shoot by Carter Smith, took place months earlier on a frigid winter day in New York City on a SoHo fire escape, with Meester dressed in a strapless evening gown.
Ever the professional, Meester took it in stride: “I was above it all, literally,” she said with a laugh of her fourth-floor perch on the fire escape where the ad was shot. “So I was just kind of entertaining myself — I did a little singing, did a little dance.”
“Everyone else was in three parkas and Leighton is standing there in a strapless evening dress with a very thin fabric,” said Wang. The shoot caught the attention of every tourist with a camera, and although Wang was concerned about unauthorized visuals floating about, she did appreciate the spontaneous market research, reports WWD.
“When I heard tourists saying, ‘I want to look like her,’ I knew we were right on the money,” said Wang. “There’s nothing like the real client in the street, and I mean the street literally — and in windows literally.”