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Lise Watier launches e-boutique

Montreal cosmetics company will open online store with video tutorials.

Lise Watier Cosmetics has announced the April 25 launch of their e-boutique, which offers clients the convenience of purchasing the popular beauty products in one central online location.

Typically, Lise Watier cosmetics are available through a variety of international retailers, but with this new web platform, the brand hopes to secure a prominent place in the virtual marketplace.

Watier plans to offer loyal clients special deals, help them stay up on the latest trends with a ‘What’s Hot’ section, and teach them how to ‘Get the Look’ with step-by-step instructions and tutorial videos.

The e-boutique will offer a selection of over 500 products, some available exclusively on the Web. To celebrate the launch, the company is offering gifts to the first 300 online shoppers.

“To enhance every woman’s unique beauty – this is the mission that has guided me and inspired my work over the years,” said founder Lise Watier. “Beauty begins from within – it is beyond what is physical – it is emotional; it touches the heart.

“We each have a unique ability to express our beauty…through our smile, our words, our attitude, our love. From experience, I strongly believe that our appearance has an absolute influence on how we feel on the inside…and vice versa.” 

Watier concluded that she felt her mission was to help woman enhance their natural beauty and feel confident about themselves.