FashionMag reports that denim brand G-Star continues its U.S. market penetration. The Dutch company called on actress Liv Tyler to be the face of its 2010 Spring/Summer ad campaign.
G-Star creative brand director Shubhankar Ray is happy about Tyler’s involvement. He said, "She’s a strong, beautiful and independent woman. We believe that Liv has a level of sensuality and this is very important for how we want to position G-Star within the women’s context."
Liv Tyler posed for photographer Anton Corbijn. He is well known on the music scene and has worked with some big stars including U2, Nick Cave, Travis, REM and Eddie Vedder.
Besides being the face of the ad campaign, Tyler also worked with G-Star stylists to design a few pairs of jeans in the collection.
Last fall, Tyler denied rumours she was expecting her second child. The actress has a 4-year old son, Milo, with ex-husband Royston Langdon.