The company claims to have never lightened the skin colour of singer Beyoncé Knowles in their latest ad campaign, reports Cyberpresse.ca.
A spokesperson for the cosmetics giant insists that the company maintains a good relationship with Knowles, and that the rumours, alleging that L’Oréal Paris had modified her for a Feria hair colour treatment ad, are completely false.
The publicity starring Beyoncé will appear in the September issue of Elle magazine. The beauty’s photos were already published in the American magazines, Allure and Essence.
The star has not commented on the rumours.