The World Cup of soccer kicks off on June 11 in South Africa. Luxury fashion house Louis Vuitton unveiled the travel case it designed that will carry the trophy home for the winning team of this international tournament.
Vuitton recently unveiled a special ad campaign reuniting three big names in the sport. The campaign featured Pelé, Zinedine Zidane and Diego Maradona challenging each other to a foosball game at café Maravillas in Madrid.
Internationally renowned photographer Annie Leibovitz immortalized the friendly game between these three legends for the Louis Vuitton campaign called Three Exceptional Journeys, One Historic Game.
Now, the brand unveiled the unique case that FIFA ordered. It was custom made and hand crafted by a master craftsman at Louis Vuitton’s workshop in Asnières, France.
The case is covered with the brand’s signature canvas and will contain, of course, the 18-carat gold trophy to be awarded in just a few weeks to the team that wins the 2010 FIFA World Cup.