The rapper is introducing his own fragrance, reports Starpulse.com.
Christopher Bridges, which is the artist’s real name, has teamed with the fragrance company TAG to create his own scent for the Signature collection.
"They approached us saying that there was an opportunity where I could design a can and endorse a fragrance… It’s something that is uncharted territory for me so I was definitely interested," explained Ludacris.
The fragrance reflects the key characteristics the star emanates; ambition, authority and success.
Basketball star Carmelo Anthony and skateboarder Rob Dyrdek also have their own fragrances that are part of the Signature series by TAG.