La Prairie launches a new lipstick collection made from caviar extract, Coco Perez reports.
The brand becomes the first to offer a lipstick made from Beluga caviar.
This is only the beginning for La Prairie which also offers a colour collection of makeup to highlight the face and flatter the skin.
The Whisper Shades collection comes packaged in elegant silver cases.
La Prairie president Lynne Florio says, "Our customers depend on La Prairie for the very best in beauty, and that extends beyond skincare to makeup. Our color system brings the same level of luxury and innovation we’re known for in skincare to life in stunning color palettes."
La Prairie’s colour ambassador and Cheek to Chic founder Raychel Wade says, "It allows for women to experiment with subtly different looks depending on the day — something I strongly advocate with my clients. These are colors you’ll rely on every day to bring light and beauty to your face."
The Spring/Summer 2010 Whisper Shades collection by La Prairie is available at Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue, as well as online at laprairie.com.
Despite being made from caviar extract, the products sell for a reasonable price, between $40-$70 US.