U.K. designer Gareth Pugh – best known for his dark, gothic runway looks – has partnered with the popular, high-end MAC cosmetics to create an entirely new line, reports Vogue.
Details about the new Pugh collection are still scarce on the ground, but if it’s anything like the designer’s runway collections, the makeup will feature a fairly monochrome palette, heavy on the black, white and grey.
Pugh and MAC have a long-standing history, with the designer using the brand in his shows for several years now. In spring 2010, his Goddess from the Grave show used MAC’s Micronized Airbrush Foundation in black and white to create the deathly grey complexion on the models.
With a penchant for designing shocking looks that are more costume than wearable fashion, Pugh admits he has not always been focused on the commercial aspect of the industry.
"If you, as a fashion designer, you do shows but you don’t sell, it kind of becomes a bit of a vanity project," said the designer.
"You know, that’s kind of how I started and that’s how I got going but kind of a more mature point-of-view: it needs to obviously translate into things that sell and that’s a new challenge for me."