Yesterday (June 22), American retailer Banana Republic and AMC cable network announced the first-ever limited edition Mad Men-inspired collection for men and women.
The collection was designed by Banana Republic, a division of Gap Inc., in collaboration with Mad Men Emmy Award-winning costume designer Janie Bryant
“Janie was instrumental in helping us achieve the series aesthetic and standard of authenticity with this capsule collection, offering sketches, her own inspirations and actual artifacts from the production set to help inspire the ‘Mad Men’ within all of us,” said Banana Republic creative director Simon Kneen.
The men’s collection includes chunky-meets-streamlined knit sweaters, tailored suit separates and fitted trousers, as well as classic accessories with character, including a money clip, cotton pocket squares, silk ties, tie bars and fedora hats.
The women’s pieces are modern yet ladylike including chic trench coats, tailored dresses, high-waisted skirts, silk tie-neck blouses and statement accessories, like print scarves and leopard print pump heels.
“It’s so rewarding to help create a collection that will allow fans of the series to channel their own ‘Mad Men’ style and take home fashionable items that are modern, not costume," said Bryant.
To celebrate the launch, AMC and Banana Republic reprise popular Mad About Style webisodes, which offer a behind-the-scenes look at how the collection was developed from the design to launch.
They will also co-sponsor another Mad Men Casting Call, a popular contest where customers can enter to win a walk-on role on the award-winning program and a $1,000 Banana Republic shopping spree.
The fall collection will be available in Banana Republic’s North American stores and online beginning August 11, 2011.