The Swedish company has announced that they will be carrying a new collection for women, called M by Madonna, beginning in March 2007.
The star has been working with designer Margareta van den Bosch to create a collection that represents her personality. In a statement, Madonna explained, "I’ve made no secret of my love of fashion over the years. Working with Margareta and H&M was an exciting and new creative challenge for me. I’m really happy with the results and look forward to wearing ‘M by Madonna’ along with the rest of the world"