Madonna’s record label, Warner Music, decided to give the exclusive internet rights to the song to France Telecom; a decision that Madonna doesn’t regret.
According to Figaro, in two months, France Telecom has logged 500,000 sales of the song and ringtones of the hit record. Even if these sales make up only 8% of the revenue for Warner, the operation is still a huge success.
With a sale price of .99 euros for one song and 2 euros for a ringtone, the record labels and artists are the winners, since 40% of that price is returned to them.