Designer Marc Jacobs introduces a new, far out ad for his latest men’s fragrance called Bang.
Jacobs decided to pose for the new ad campaign himself. He is sitting in the nude and using a giant bottle of his fragrance to hide his jewels. Apparently, the ad is too risqué for some markets. A Midwestern United States version of this ad will show Marc cropped at the shoulders.
Marc Jacobs said: "Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work. Then Juergen had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang."
Bang includes "top notes of black, pink and white peppercorns, a heart of primal masculine woods and a drydown of hypnotic elemi resinoid, aromatic benzoin, vetiver, white moss and patchouli."
Vogue says this ad is reminiscent of Tom Ford campaigns for his perfumes.
Last February, Jacobs’ partner Lorenzo Martone confirmed that the two had gotten married on the island of St-Barts on New Year’s Day.
He revealed: "In the end, we just had an intimate ceremony at a friend’s house with people who were already on the island. Although the official wedding documents won’t be signed till later this year, so legally we’re not married yet."
The Louis Vuitton designer and Martone, 30, got engaged in March 2009 after dating for a year.