As part of its Lady Dior campaign, the company has decided to create a new film ad called The Lady Noire Affair, reports Vogue.fr.
The video, which stars Marion Cotillard and Olivier Dahan, takes place in the streets of Paris and leads up to the Eiffel Tower. This police thriller lasts 6 minutes and 30 seconds, and was inspired by black-and-white Hitchcock films of the 60s.
The first video will be released on May 20 online at www.ladydior.com.