Yesterday (September 14), the Estée Lauder Companies Inc. announced today that it will assume the exclusive worldwide fragrance license for Marni, a Milan-based luxury fashion company found by Consuelo and Gianni Castiglioni in 1994.
Marni gained notoriety in the fashion industry with a recognizable and unique aesthetic. The brand reveals a playful charm built on experimentation and research, exclusive prints, combinations of textures and colors. Terms of the deal were not disclosed.
“Wearing Marni is like wearing a piece of art,” said Veronique Gabai-Pinsky at Estée Lauder. “It is an expression of individuality. Few designers can make the fashion community smile the way Consuelo does.”
“We are delighted to be working with the Estée Lauder Companies, a world leader in fragrance, cosmetics and skin care, to expand our business,” said Gianni Castiglioni, Marni CEO. “They are one of the best when it comes to creating and marketing fragrances. We look forward to collaborating with them and to expressing Marni in a new creative platform.”
The first product introduction will be unveiled in fall of 2012.
With Marni, designer Consuelo Castiglioni’s modern approach to materials and silhouette, juxtaposing color, exclusive prints and textures enjoys a growing fan base with fashion-forward women. In addition to the women’s collection, Marni men’s collection launched in 2002, followed by eyewear in 2005.