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Matthew McConaughey in D&G campaign

Matthew McConaughey is the face of Dolce & Gabbana’s new fragrance, The One Gentleman.

According to People magazine, Matthew McConaughey stars in the ad campaign for Dolce & Gabbana’s new men’s fragrance, The One Gentleman.

A company rep explained who should be wearing this scent: "A gentleman has respect for himself, that is the basis of his respect and consideration for others. He has a strength and grace that translates into how he moves, how he makes a decision, or even how he holds himself still and says nothing at all."

The ad campaign was directed by photographer Jean-Baptiste Mondino and will appear in the October issue of popular magazines.

The popular 40-year old actor (Sahara, Fool’s Gold) was also the face of the original The One Gentleman fragrance which came out in 2008.

The new version contains notes of pepper, grapefruit, fennel, patchouli and vanilla. It will be released at the end of September.