The Spice Girl will be the new face for the upcoming ad campaign for the lingerie company, reported FemaleFirst.
There are rumours that Mel B seized the contract before it could be given to Girls Aloud, who were on the verge of signing.
Ultimo is impressed with Mel B’s figure. The star had trained extensively for the Spice Girls tour. A source at Ultimo stated, "We were blown away by the great shape she is in and desperate to land her."