The brand Petit Bateau has asked Ben Goldwasser and Andrew VanWyngarden of rock group MGMT to represent their upcoming line, reports Vogue.fr.
Beni Valsson wanted to two musicians to star in the summer 2009 ads, with the goal of presenting images to which anyone in the world can relate.
Petit Bateau does not normally work with internationally known artists, but MGMT’s success in 2008 has caught the attention of the company.