The Italian fashion brand has teamed with Morellato, which already distributes Miss Sixty jewellery.
Miss Sixty’s director of marketing, Mario Pace, told WWD that the idea for a watch collection began several seasons ago. He said, "We’ve been stretching the brand in a number of categories – fragrance, jewellery, handbags – we’re building a galaxy around Miss Sixty more and more, and this category was missing."
The collection of six models is geared toward the 20-28 year age range.
Pace added that the brand is also working on a cosmetics line and an electronic products line that will include cell phones.
He also added that the brand was "working on" cosmetics and even electronics, like cell phones."