Heavy metal band Mötley Crüe will be given the Elmer Valentine Award at the Sunset Strip Music Festival in Los Angeles on August 18 to celebrate the band’s influence on the music boulevard and to kick-off the 3-day music festival, reports Starpulse.
"It’s an honor to be recognized by the Sunset Strip Music Festival," said drummer Tommy Lee. "It means a lot to us that we are recognized for our contribution to this historic place."
The awards ceremony will be held next August at the House of Blues at the gala opening the festival. In the past, other rock legends such as Ozzy Osbourne have received this honor. The founders of the Sunset Strip Music Festival, Lou Adler, Mario Maglieri and Elmer Valentine, have also been honored.
"Bursting onto the scene in the early ’80s with a sound and style that blended punk, glam and heavy metal, Motley Crue helped re-establish The Sunset Strip as one of the top music destinations in the world," says SSMF Executive Director Todd Steadman. "The band has forever left their mark on the music industry and The Sunset Strip, and we’re looking forward to celebrating their influence and bringing their spirited energy to this year’s tribute event."
In addition to the award, the City of West Hollywood will also celebrate Motley Crue Day. The Sunset Strip is the mile-and-a-half stretch of Sunset Boulevard that passes through West Hollywood, California, and is best-known for the collection of boutiques, restaurants, rock clubs, and nightclubs. Known for its trademark array of huge, colorful billboards, it also developed a notoriety as a hangout for rock stars, movie stars and other entertainers.