FashionMag reported that Michel Klein has created his first watch and decided to do a big advertising campaign with ads in Elle, Vogue, Numéro, L’Officiel and Jalouse. Naomi Campbell, who is a friend of the French designer, will be the face for this watch. The photos were done by Sonia Sieff, and show Campbell lying nude on black sheets, wearing just the Michel Klein Tic Tac watch on her wrist.
At this time, the watch is only available at Colette in Paris, however, Klein did make an agreement with Seiko for the Asian countries, and the watch may also be sold in the Middle East, United States and Europe.