Fila has asked the American rapper, Nas, to represent their brand, as well as to create a ready-to-wear vintage shoe collection, reports FashionMag.com.
The president of Fila in the United States explained that choosing Nas should attract a big group of customers. According to him, Nas is a star who is interested in being true, and that’s what Fila is all about.
The advertising campaign will be launched on July 15.
The collaboration comes just as Nas is about to release his new album and go on tour. Fila will also get promoted by Nas on tour, as well as in music magazines covering the rapper.