P. Diddy, who owns the popular clothing brand Sean John, has turned to one of his hip-hop colleagues to represent his underwear collection, reports MTV.co.uk.
Diddy explained his choice by saying, “Nelly has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to … And let’s be honest, all of the ladies out there are going to be thanking us for this campaign!”
Nelly admits that he’s been a big fan of Sean John clothing for a long time and that he’s very happy to become the spokesmodel for the brand.
Several other celebrities have posed for Diddy’s brand, including Penelope Cruz, Lil Wayne and Snoop Dogg.