The new line of lipsticks by Giorgio Armani was made using a technology that spawned the creation of a long-lasting, comfortable lip product, reports Relay.fr.
Called Rouge d’Armani, the new items were created through Color fil, which allows the product to provide uniform colour for up to eight hours.
The new range of lipsticks will come in 18 shades, and Giorgio Armani Cosmetics deemed the shade #400 rouge as indispensible.
Rouge Armani will be available in January.
The brand Chanel has also come out with a new line of lipsticks called Rouge Coco. The ad campaign, set for 2010, will star Vanessa Paradis.