Chloé introduces its new ad campaign and unveils its 2010-2011 Fall/Winter collection.
This new collection is available in shades of cream, sand, caramel and other beiges.
The campaign features supermodel Raquel Zimmermann who is also the face of Love, Chloé.
Zimmermann posed for the creative duo of Inez van Lamsweerde and Vinoodh Matadin in a setting inspired by the Sahara Desert.
Love, Chloé fragrance will be available in the fall just in time for back to school.
A press release explains: "This fragrance is the «accomplice» inspired by the intimacy of the beauty ritual. Love, Chloé embodies all the olfactory vocabulary of cosmetics, leaving an original mark…. an airy cloud that softens the skin, the signature of a sophisticated finish. A fine, powdery scent, light and sensual with a flowery wake, iridescent and musky with talc and rice."
The house of Chloé was founded in 1952 by Gaby Aghion and its main designer in 1966 was none other than Karl Lagerfeld.