Lauren Conrad announced she is working on a new contemporary collection. She halted production on her debut collection last year. Now the star of The Hills reality show has started to create a new collection with several of her closest friends.
Now LC is creating a new line for Kohl’s. "It’s a contemporary women’s line," she revealed to People while hosting a party at Tao Beach in Las Vegas on Saturday (July 31). "Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different."
The 24-year old designer admitted that the project is in the early stages but said she is extremely excited about it.
Conrad added: "It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own,” she said. “It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it."
She does not offer any men’s clothing saying that she prefers to design clothes she could wear.