Coty Beauty group is continuing its association with superstar Céline Dion. They are launching Pure Brilliance by Céline Dion in September.
Pure Brilliance is described as a fruity floral fragrance with notes of pear, apple, green leaves, freesia, honeysuckle, lily of the valley and blond wood.
Céline Dion has launched eight perfumes with Coty Beauty. Four are still on sale and Pure Brilliance will make it five.
All these fragrances have brought in a total of $850 million in sales.
Dion describes her new scent: "Pure Brilliance is about the radiance and beauty at the heart of every woman. It’s the energy within that makes every woman unique."
Coty’s SVP of Global Marketing says, "Celine is one of the biggest female singers in history, and the attachment her fans have to her and to her fragrances is astounding. Every fragrance we launch with her does well. She is an extraordinary example of a fragrance brand that has longevity, and I think that is due to the strength of Celine as an audience, as well as the product offerings, which have been true to her character — upbeat and musical in spirit."