The French company, Inter Parfums SA, is paying tribute to the founder of the Lanvin House, Jeanne Lanvin, and is launching a new fragrance for women, reports CosmeticNews.
The fragrance, Jeanne Lanvin, has fruity notes and is expected to be launched worldwide next September, after the official launch in France in July. A photo and television ad campaign will follow.
The new product was created by Anne Flipo from IFF, who commented, “I was aiming for something simple yet sophisticated—impertinent and young—mirroring the modern woman Jeanne Lanvin was."