Ralph Lauren Fragrances, which is a division of L’Oréal USA, will be launching Ralph Wild, which targets women between 15-25 years of age, reported CosmeticNews.
The company reported, “The Ralph Wild fragrance is for a girl who is spontaneous, fun and fearless. This fragrance embodies the spirit of the open road.”
Model Amanda Charlwood will be doing the ad campaign for Ralph Wild, and will be photographed by John Huba. This fragrance was created by perfumers from Givaudan, Olivier Gillotin and Jim Krivda, in collaboration with Linda Kramer from Ralph Lauren Fragrances.
This perfume will be available in certain stores in February and will be sold internationally in April.