The American brand Sean John will unveil an all-new fragrance by the hip-hop star, Sean Combs, a.k.a. P. Diddy. The scent will be called, I Am King, and will be out just in time for the Christmas season, reports CosmeticNews.
The new fragrance, which will be followed next year by a launch of the women’s version, I Am Queen, will be exclusively available starting in December at Macy’s in the United States and Debenhams in England.
The product will be launched worldwide in July 2009.
Combs created the scent with the help of Karyn Khoury and Trudi Loren from ELC, in collaboration with International Flavors & Fragrance.
In addition, a line of products, including after shave, shower gel and deodorant, will be sold.