The brand Zirh will launch their third men’s fragrance, Zirh Ikon, in the fall, reports Basenotes.net.
The scent was created by Frank Voelkl of Firmenich and the bottle was designed by Chad Lavigne.
The arrival of Zirh Ikon follows the recent launch of Zirh Platinum, a skin care line.
Brian Robinson, president of Zirh Holdings LLC, stated, “With the launch of Ikon, Zirh intends to establish itself as a credible player worldwide in the prestige level fragrance arena. We also believe the substantial marketing support applied towards Ikon will have a spill over effect at counter for the Zirh Skin Care business.”
The Ikon product line will be available starting in September 2008 at Bloomingdale’s and will appear on the international market in more than 60 countries.