The company of beauty products, LVMH, which owns Christian Dior perfumes, marked its entrance into the world of haute couture, by creating a collection of "haute parfumerie".
These perfumes will be sold in only 30 Dior boutiques around the world. The exclusive line was created by the Dior designer, John Galliano, as a tribute to the founder, Christian Dior. It also emphasizes the House of Dior’s 60 year anniversary, as well as Galliano’s 10 years with the company.
This collection captures the past of the House of Dior, as well as the femininity of the house of couture.