Thierry Mugler Perfumes is trying to catch the consumer’s attention. The company is betting on the new presentation and packaging to sell a limited edition of the A*Men and Alien lines, reported Cosmetic News.
The A*Men Pure Coffee is a fragrance inspired by Arabica Coffee created by Jacques Huclier. The new packaging will enable consumers to smell the fragrance with a special device located on the outside wrapping.
The Alien Eau Luminescente packaging will also allow the sampling. This floral fragrance created by Dominique Ropion will be offered in an orange glass bottle, a new and enhanced look for Alien.
Both products will be launched in April and will be available in selected points of sale as well as the online boutique thierrymugler.com. The purpose of these new products is to attract new customers.