This summer, Italian fashion house Diesel is introducing a special edition of its popular Fuel for Life perfume called Fuel for Life Denim Collection, available in both a men’s and women’s fragrance, reports Vogue.
For the launch of the new collection, Diesel has chosen Brazilian model Marlon Teixeira to feature in a sexy new campaign photographed by Terry Richardson. In keeping with the ‘sex sells’ advertising motto, an open shirt reveals a well-sculpted torso, while an oversized bottle of perfume has been unsubtly shoved down the front of his unbuttoned jeans.
Fuel for Life Denim Collection Femme for women is a floral and woody fragrance, with top notes of raspberry, heart notes of jasmine and woody notes and ambergris at its base.
Fuel for Life Denim Collection Homme for men has a spicy and fresh scent with citrus top notes, a sweet heart of lavender and raspberry, and a woody base.
Both fragrances come as an eau de toilette in 50 and 75 mL bottles dressed in distressed denim, complete with metal zippers. The limited edition arrives in stores this June.
The fashion house, which is best known for its popular jeans, was founded by Renzo Rosso in 1976. The main Fuel For Life fragrance collection was launched in 2007 and has remained in production ever since.