Gap Inc. has launched a controversial new logo on its official Facebook page, reports fashionmag.com. From the elegant and recognizable three capital letters on a blue square to a lower case sans serif font with a little blue square hovering over the ‘p,’ the new artwork bears little resemblance to previous logo.
Not a good thing when it comes to the amount of time and money invested in marketing the old logo which has now been around for 20 years.
Using the official Gap Facebook page to announce the new logo, the site invited members to give their feedback. An announcement stated: “We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”
The logo has already stirred up controversy after it was severely criticized by American marketing website, brandchannel, among others.
Brand loyalists were not impressed with the change, but the company remains undaunted, responding with appreciation for the feedback, enjoying the publicity, and asking clients to contribute their ideas.
With a worldwide network of 3,100 stores, Gap Inc. is also home to popular retail clothing brands: Banana Republic, Old Navy, Piperlime, and Athleta. Company sales in 2009 were $14.2 billion.