New Gucci ad stars Chris Evans and Evan Rachel Wood

Gucci has unveiled its new advertising campaign for Guilty Pour Homme starring Chris Evans and Evan Rachel Wood, reports Coco Perez.

The sexy duo, who first appeared in the main Guilty campaign for women, are now photographed in similar poses for the men’s line. The actors appear topless with their naked torsos pressed against one another in sensuous poses. In the new ad, Evans’s carefully-groomed chest hair and Wood’s tattoo are visible.

The new campaign brings Evans into the spotlight, highlighting his ruggedness and casting Wood as the adoring female looking up at him with desire.

No doubt Evans’s manly image will surge when he stars as Captain Avenger in the upcoming superhero movie Captain America: The First Avenger. It won’t be his first attempt at superpowers: Evans played the Human Torch in 2005’s Fantastic Four and its 2007 sequel, Fantastic Four: Rise of the Silver Surfer. In the 2009 thriller Push, his protagonist character is born with power of telekinesis and must use his ability to stop a shady government organization imprisoning other superpowered individuals.

Wood can next be seen on the silver screen in The Conspirator, which premiered at the Toronto International Film Festival in September and is due for theatrical release in the spring. She also has a recurring role in HBO’s True Blood, as the graceful yet deadly Vampire Queen of Louisiana.