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New Guess fragrance

Guess launches its new feminine fragrance, Seductive.

Guess announced it will continue to expand by launching a new feminine fragrance called Seductive in collaboration with Coty, Coco Perez reports.

The brand says this fragrance was designed to mirror the experience of seduction. It features top notes of bergamot, blackcurrant and crispy pear, middle notes of jasmine, orange blossom and Florentine Orris and base notes of vanilla,  spicy olibanum and a musky cashmere wood.

According to Coty, its Seductive fragrance could easily find itself among the top 10 fragrances of the year and become a very important player in the perfumery world.

Seductive will be available throughout Europe initially with a U.S. launch taking place later in September.

Guess, Inc. CEO and creative director Paul Marciano commented: "Guess is thrilled to be unveiling our newest scent, Seductive, in partnership with Coty. Coty is a leader in the beauty and fragrance industry and we feel confident and proud to have worked so closely with them on the launch of Seductive."

Guess made its initial foray into the perfume world in the late 1980s when it signed an agreement with Revlon.