People posted the first images of Duff’s creations for Femme, her clothing line created for the DKNY Jeans label.
Duff is the star of the new fall 2009 advertisement and posed alongside models Sophie Srej and Gracie Carvalho.
The photos were taken on the streets of Manhattan by photographer Scott Schuman. New York was one of the main inspirations for the new collection.
The actress and singer will also be starring in the show Gossip Girl this fall.