The company Guerlain is introducing a new fragrance, Guerlain Homme, reports CosmeticNews.
Guerlain’s president, Laurent Boillot, stated, “We have very high ambitions [for] this launch; the investment will be roughly the same as for L’Instant de Guerlain.”
The concept behind the new fragrance reflects the dual nature in men, humane and animalistic. The bottle was designed by Italian designer Pininfarina. The scent was created by Thierry Wasser from Firmenich, in collaboration with Guerlain’s creative director, Sylvaine Delacourte.
An advertising campaign directed by Jean-Paul Goude will be launched to promote Guerlain Homme. The fragrance will be exclusively sold in Guerlain boutiques in August, and will be on the global market in September.