The Moscow Kremlin museums are hosting an exhibit on French fashion designer Paul Poiret, who helped revolutionize the fashion world in the early 20th century.
The House of Poiret was established in 1903 in Paris and soon became a successful and highly-appreciated couture shop through the Poiret’s radical approach to dressmaking and his marketing strategy. His draped-style of designs help free women from constrictive undergarments.
Poiret was also a pioneer in his avid pursuit of branding, and the first to launch a signature fragrance and to promote fashion through photography.
When he returned from World War I, his house was on the brink of bankruptcy and fashion had moved on. He died destitute, and almost forgotten.
Fortunately his fashions live on and the exhibit, which runs from September 7 to January 12, celebrates the 100th anniversary of his only visit to Russia. The trip greatly inspired the designer, particularly in the creation of linen dresses, and boots for women.
Approximately 2 million people visit the Moscow Kremlin museums annually.