Beauty specialist Maesa recently developed 13 fragrances exclusively for Zara boutiques.
Zara is renewing its fragrance line with a new collection complete with five fragrances for men, five for women, two for children and one for babies.
The fragrances, bottles and packaging are characterized by their creativity and by their reasonable cost. Some of them were developed by the Maesa design studio.
The line has been sold in Europe since July. The fragrances will available in limited qualities in all Zara boutiques around the world. There are around 1,200 Zara outlets worldwide.
Maesa founder and president Julien Saada commented: "This new contract with a leading apparel distribution brand shows the relevance of our business model and our market potential. Our group successfully convinced Zara for this collaboration by proposing a new creative vision for its beauty products, just as we offer to other global retailers like Carrefour, Payless shoes and Claire’s."