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New Yves Rocher fragrance

Yves Rocher launches its new fragrance, So Elixir.

Yves Rocher Cosmetics unveils its new fragrance called So Elixir. It is a luminous and sensual fragrance which leaves behind it an unforgettable scent.

The fragrance contains floral notes for a mysterious side, woody notes for a sensual side and fruity notes for a feminine touch. All in all, it has notes of bergamot, jasmine, rose, patchouli, tonka bean, cedar and incense.

So Elixir was developed by perfumers from perfume and flavour company Firmenich, Marie Salamagne, Olivier Cresp and Jacques Cavallier. Salamagne wanted to create a modern white flower that was intoxicating and sensual, yet subtle.

Catherine Lévy and Sigolène Prébois designed the bottle.

So Elixir will be available in eau de parfum, perfumed body lotion, perfumed deodorant and perfumed bath and shower gel.