The American skincare company is preparing the launch of Zirh Platinum, a new luxury line of skincare products for men, reported CosmeticNews.
Brian Robinson, former President at Zirh, reacquired the brand from Shiseido Cosmetics last August and stated, “Zirh Platinum was designed to be the pinnacle of men’s skincare. As a leader in the [men’s skincare] category we saw an opportunity for an ultra-luxe, technologically advanced line for men.”
Zirh will be launched in the United States exclusively at Barneys boutiques in New York on April 15. It will also be available online at
www.Zirh.com. An international launch is planned this spring with Holt Renfrew stores in Canada.