The Associated Press reported that the hip-hop star, Russell Simmons, gave her some advice about how to sell the merchandise. To be taken seriously as a designer, Hilton must show she is not just a celebrity wanting her name to appear on a line of clothing.
Before the runway show Simmons explained, "She’s been very dedicated for all these years. I think for her it’s a real passion. She’s seriously invested her time."
Hilton showed she was serious last Sunday with her new collection that uses her full name, Nicholai. The collection includes: dresses, bikinis and tops.