Olivia Wilde has created a bag for Alternative Apparel.
The 28-year-old actress came up with the idea to design a limited edition Message bag that can benefit the Academy for Peace and Justice – a secondary school in Port-au-Prince, Haiti – while on location in the country with her friend Barbara Burchfield.
She told PEOPLE: "We really wanted to come up with a creative, alternative way of fundraising.
"One thing we always had with us were bags we could take anywhere – on a pickup truck, to a hospital, sleeping in a tent. It would have a scarf, bug spray, a camera, malaria pills – and we wanted to recreate it with Alternative."
Olivia – who was voted Sexiest Vegetarian by PETA in 2010 – is hoping to convince people to purchase the bag, which is available for $138, because it will be beneficial to the school and it can also be worn as a backpack or cross-body.
She added: "We’re encouraging people to think about where they spend their money. We’re not telling people not to shop, but rather be conscious about your commerce.
"Not only does [Alternative] use sustainable materials, but they’re a good company of good people. They have values that are parallel with ours."