The Pirates of the Caribbean star states, “BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,”
This masculine fragrance follows the women’s fragrance, that was launched in Europe in 2009, and that was represented by actress Sienna Miller.
Details of the advertising campaign featuring Bloom, as well as those concerning the composition of the fragrance, have not yet been disclosed.
However, Bloom is trying to arouse curiosity by saying:
The Pirates of the Caribbean star states, "Boss Orange is a brand that I identified myself immediately as it is relaxed, a quality that I associate with myself spontaneously. "
This masculine fragrance follows the women’s fragrance, that was launched in Europe in 2009, and that was represented by actress Sienna Miller.
Details of the advertising campaign featuring Bloom, as well as those concerning the composition of the fragrance, have not yet been disclosed.
"It was very fun and there is more to come! " says Bloom coyly.
Like the women’s fragrance, Boss Orange has been revamped for spring / summer 2010, and is meant to representation good humour and happiness.
The perfume composition remains the same, but the bottle had been redesigned. The advertising campaign still features Sienna Miller, but in an entirely new setting.